Month: December 2013

Customize Your Corporate Gift Baskets

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Custom Gift Basket

A year ago I was at the bank waiting for a customer service rep to be available. I felt like everyone was too busy to assist me. I waited forever, and the interaction was brusque and impersonal. I decided to do an experiment and sent a corporate gift basket to my local branch. I made sure to send a large size card prominently displayed in the front with my logo on it. I wanted to impress upon them that this was from me and my company. The only way to do that is with visuals. The next time I came in, I was treated like a visiting celebrity! “Hi Mr. X, how can we help you today?” there were lots of smiles and chatting and the experience was a complete turnaround from my prior experience. Read the rest of this entry »

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